Berlin, February 23, 2021 – Vivid, the mobile financial platform for banking, saving and investing, announces the launch of a new stock market investment feature in Germany. Vivid further removes the boundary between banking and investing with the first integrated digital Banking and Investing application, offering real-time, commission-free investments in European and US fractional shares. With the ambition to make investing accessible to as many people, Vivid provides investments for its clients in more than 1,000 stocks and ETFs from the US and European markets. After only eight months, Vivid has also reached the milestone of over 100,000 customers in Germany, France and Spain.
Fractional investments in well-known companies from the US and EU
The investment feature is provided in partnership with the German-based broker CM-Equity AG, enabling the company to offer fractional investments, among other things. CM-Equity AG will be the counterparty for each trade and responsible for the execution. Via CM-Equity AG, users invest in an underlying share or ETF traded on an exchange. The new feature enables Vivid customers to invest in stocks and ETFs of world-renowned companies such as Apple, Google and Amazon for as little as one euro cent.
"We are delighted to enable our clients in Germany to invest in stocks and make their money grow. To help them become familiar with it, we offer a wide selection of popular brands available with no minimum investment amounts needed. The possibility to invest in fractional shares makes the investing accessible to everybody," says Alexander Emeshev, Co-Founder of Vivid.
"We are very proud that Vivid has chosen CM-Equity as its partner to offer the global investment world to Vivid's investor platform. Our API-driven technical infrastructure allows Vivid to scale, our experience in global capital markets to innovate and our regulatory licenses to build compliant and seamless one-stop solutions for their investors," comments Michael Kott, Founder and CEO of CM-Equity AG.
Getting to know the stock market world with the help of comprehensive tutorials
Since the launch of Vivid in June 2020, the banking platform has regularly added additional features. With the shared sub-accounts, Shared Pockets, hotel and car rental bookings via Vivid Services and now commission-free investing, Vivid is taking a further step towards covering all daily needs related to money and finances in one app. Thanks to the unified digital banking and investment application, users can invest in stocks of their choice more easily than ever before. In addition to comprehensive tutorials while setting up the Investment Pocket, Vivid users can access an extensive knowledge database on stock trading free of charge.
"Currently, millions of people are discovering the world of stock trading for the first time. We want to make sure that these new investors are well prepared. With the comprehensive guidebook, which is constantly being enhanced by our experienced team, users learn about the stock market and what they need to know for trading. This should enable all users to understand investment processes better, but also to recognize opportunities as well as risks," explains Alexander Emeshev.
All articles on the topic of investments: https://blog.vivid.money/en/investing
Over 100,000 customers after just eight months
With the launch in June 2020, Vivid has set itself the goal of reaching 100,000 customers in the first 12 months. Only eight months after the initial launch in Germany, over 100,000 customers in Germany, France and Spain are already using the financial platform's solutions. In total, Vivid customers in all three markets use more than 300,000 Pockets, including the Stock Reward Pocket for the collected cashback and the Investment Pocket for stock trading. Customers especially love organizing their finances in over 200,000 currency pockets with their own IBAN.
Investing with Vivid
All deposits of Vivid users are covered up to 100,000 Euros under the German Deposit Guarantee Scheme. The investments are protected by the German Investor Compensation Scheme. The investment feature is available for users in Germany, France and Spain. Further information on that at https://vivid.money/en-de/investments/
About Vivid
Vivid is the first financial service platform that combines all your daily money needs in one app. Whether it’s spending, saving, or investing – Vivid offers an easy, flexible, and transparent solution to grow your money. The company's mission is to provide customers throughout Europe with a superior banking and investment experience and to offer a wide range of financial services (including savings accounts, multi-currency accounts and commission-free investments in stocks) without unnecessary fees. Just eight months after its launch in June 2020, more than 100,000 customers are already using Vivid's products in Germany, France and Spain. Vivid was founded in 2019 by Artem Yamanov and Alexander Emeshev in Berlin and consists of an international, highly qualified team of more than 180 employees.
For more information, please visit vivid.money