Berlin Pride 2022: Launch of the Vivid Pride Card and Donation Campaign

June 30, 2022

Berlin, June 30, 2022 – To celebrate this year's Christopher Street Day on July 23 in Berlin (Berlin Pride 2022), the mobile financial platform Vivid today introduces the Vivid Pride Card. The six-colour rainbow card, in partnership with VISA, allows Vivid customers to celebrate the LGBT*IQ community even beyond Pride Month. In addition, for the first 20,000 cards issued in July, Vivid will donate €1 per card to the PROUT AT WORK Foundation, which advocates for a visible and experienced LGBT*IQ public sphere in the workplace.

Besides the donation of €1 per card issued, Vivid is also encouraging all Vivid customers to donate to the PROUT AT WORK Foundation. For this purpose, the non-profit organisation was added to the "Vivid Donate" feature. This way, customers can make their own contribution in just a few steps.

"With the Vivid Pride Card, we also want to provide more visibility for the LGBT*IQ community – at the supermarket, in restaurants and wherever customers use our cards. Thanks to the donation campaign from our side as well as with the help of our customers, we want to support inclusive projects in the workplace, because in the business environment, the LGBT*IQ community lacks clear visibility," says Dmitrii Zhamanakov, Head of Product – Daily Banking. "Even we ourselves at Vivid are just getting started. It starts with inclusive language in the app or even Pride cards that are available all year long, but it goes far beyond that. As a team, we want to be stronger and more diverse in the future, not only externally to our customers, but especially internally."

The Vivid Pride VISA Card is now available for all customers in the Vivid app (version 2.17 required). Like the personalisable card made of recycled plastic and the metal card, the Vivid Pride Card costs €9.90 plus shipping (standard €9.90 and express €24.90). The first card is always free of charge. Vivid customers can use up to 3 physical VISA cards in parallel.

More Information about PROUT AT WORK:

About Vivid
Vivid is the first financial service platform that combines all your daily money needs in one app. Whether it’s spending, saving, or investing – Vivid offers an easy, flexible, and transparent solution to grow your money. The company's mission is to provide their over 500,000 customers throughout Europe with a superior banking and investment experience and to offer a wide range of financial services (including savings accounts, multi-currency accounts and investments in stocks and crypto) without unnecessary fees. Vivid was founded in 2019 in Berlin and consists of an international, highly qualified team of more than 300 employees. Vivid has already raised over 200 million euros from renowned investors, including Ribbit Capital, Greenoaks Capital, and the SoftBank Vision Fund 2, and is valued at 775 million euros.

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