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Vivid money now supports Apple Pay in Italy

Rome, April 20th 2021 – Vivid Money, the platform to manage expenses, savings and investments through a single app, now offers its Italian customers Apple Pay, the simple and secure payment system available on Apple devices.

Apple Pay will grant Vivid users an additional option to make secure payments, choosing from the various authentication methods offered by Apple: Face ID, Touch ID, the personal access code or the unique dynamic security code. After connecting their Vivid card to Apple Pay, users can benefit from this service from their iPhone, iPad or Mac over the Internet without having to create accounts or enter their banking information, still enjoying all the  benefits and rewards offered by the Vivid Money payment card.

"We are excited to offer our Italian users an easier and more secure way to pay via Apple Pay. The security of our customers is our priority, especially given the popularity that online payments have gained over the past year," comments Alexander Emeshev, co-founder of Vivid Money.
Security and privacy are in fact at the heart of Apple Pay's value proposition. When users use a payment card with Apple Pay, banking information is not stored on their device or on Apple servers. Instead, a unique account number is assigned, encrypted and securely stored in Secure Element, an industry-standard certified chip designed to store payment information securely on the device.

Having recently landed in Italy, Vivid immediately began working to expand the services offered to Italian users. After the activation in recent days of the section dedicated to investments, Vivid Invest, the adoption of Apple Pay represents another important step to meet the needs of Italian customers, who increasingly use smartphones for their payments: according to the Innovative Payments Observatory of the Politecnico di Milano, in 2020 in Italy Mobile Commerce reached 15.65 billion euros and a penetration of 51% of total e-commerce, while transactions made in store via smartphone or wearable grew by 80%.

About Vivid 
Vivid is the first financial service platform that combines all your daily money needs in one app. Whether it’s spending, saving, or investing – Vivid offers an easy, flexible, and transparent solution to grow your money. The company's mission is to provide   customers   throughout   Europe   with   a   superior   banking   and   investment experience and to offer a wide range of financial services (including savings accounts, multi-currency accounts and investments in stocks and cryptocurrencies) without unnecessary fees. Vivid Money was founded in 2019 by Artem Yamanov and Alexander Emeshev in Berlin and consists of an international, highly qualified team of more than 200 employees.  For more information, please visit

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